Liquidity is a measure of how easily an asset or security can be converted into cash without affecting its market price.

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Why is liquidity important?

Liquidity is essential for businesses to meet short-term obligations, maintain financial stability, and seize opportunities for growth and investment.

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An easy way to understand liquidity is:

Think of water in a bottle. Just like how easily water flows out when you tip the bottle, liquidity refers to how quickly a company can convert its assets into cash.

How To Measure It Liquidity

Liquidity refers to a company's ability to meet its short-term financial obligations using its current assets. There are two main ratios used to measure liquidity:

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Current Ratio: This ratio compares a company's current assets to its current liabilities. It is calculated as:

Current Ratio = Current Assets / Current Liabilities

A current ratio of 1.0 or higher generally indicates good liquidity, meaning the company has sufficient current assets to cover its short-term liabilities.

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Quick Ratio (or Acid-Test Ratio): This ratio is more conservative than the current ratio, as it excludes inventories from the calculation. It is calculated as:

Quick Ratio = (Cash + Marketable Securities + Accounts Receivable) / Current Liabilities

A quick ratio of 1.0 or higher suggests that the company can meet its short-term obligations without relying on the sale of inventories.

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In addition to these ratios, companies can also assess their liquidity by analyzing their cash flow statements, which show the inflows and outflows of cash over a given period.

Maintaining liquidity is crucial for our financial health. It ensures we have sufficient cash on hand to meet operational demands and unexpected expenses. This financial stability allows us to focus on providing top-notch aesthetic treatments without financial strain.