Lean Hypothesis Testing is a method of validating business ideas by creating minimal viable products (MVPs) and testing them with target audiences to gather data and insights.

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Why is Lean Hypothesis Testing important?

Lean Hypothesis Testing is important because it allows businesses to validate ideas quickly and cost-effectively, reducing the risk of investing in products or features that don't resonate with customers.

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An easy way to understand Lean Hypothesis Testing

Imagine creating a basic version of a new product and testing it with a small group of potential customers to see if they like it before investing more time and money.

Complete Guide on Lean Hypothesis Testing

1. Define your hypothesis and assumptions

2. Create a minimum viable product (MVP)

3. Identify key metrics and success criteria

4. Conduct targeted experiments with a small user group

5. Collect and analyze data to validate or invalidate your hypothesis

6. Iterate and refine based on insights gained

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Kosme Aesthetics test the demand for a new skin rejuvenation procedure by offering it at a discount to a small group of clients and measuring uptake and satisfaction.

This approach allows our brand to efficiently experiment with innovations, adapting services to meet our client needs and preferences while minimizing financial risk and resource expenditure.