What is A/B Testing & When To Use It
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A/B testing is comparing two versions of a webpage or app to determine which performs better based on a specific goal.
Why is A/B testing important?
A/B testing allows marketers to make data-driven decisions by comparing two versions of a webpage or app, ultimately improving user experience and conversion rates.
An Easy Way To Understand A/B testing
Think of comparing two different landing page designs to see which one generates more sign-ups. By sending half your traffic to each page, you can determine which design is more effective at converting visitors.